Dedicated program for startups in Water and Sanitation field to build scalable models and get investment ready

Last Date: 10 June 2024

A Joint Initiative of


Technology Validation and Due Diligence

Support from Prototype to product launch

Partnership, Collaboration and Connects

Testbed and support in joint technology Development

Deployment of Market ready products

Support in exploring Global Market

Customized Training & Mentoring

Investment and financial support for Startups

Support in Tech commercialization

Technology enhancement for pre launched Products

Benefits For Startups

Mentoring Support

Technology Development

Corporate & Govt. Network

Extended Team

Lab Infrastructure & R&D Support

0 Cr
Grant / Equity per Startup

About IIT Ropar (iHub – AWaDH)

i-Hub AWaDH is at the forefront of revolutionising Agricultural and Water Technology Development. Established under the esteemed Department of Science & Technology (DST), Government of India, AWaDH is a beacon of innovation within the Indian Institute of Technology Ropar, functioning under the National Mission on Interdisciplinary Cyber-Physical Systems (NM – ICPS).

Innovation Mission Punjab

Innovation Mission Punjab, a joint effort of the Punjab Government and private sector, seeks to transform Punjab into a premier innovation hub. Through strategic collaboration and robust support mechanisms, it aims to bolster the state’s startup ecosystem and drive entrepreneurial success.

India Sanitation Coalition

ISC is a multi-stakeholder platform that provides an integrated approach to sustainable WASH practices and brings together the private sector, government, financial institutions to drive sustainable sanitation practices.

Timeline (SAMRIDHI 3.0)


Application Start Date


Registration Closes


Shortlisting Declaration



Problem Statement Under SAMRIDHI

Note: These terms are just for the overview, if you meet any of the criteria, do apply for the program.

Program Structure

Selection Procedure - #SWACH


AWaDH team will invite applications and entries from startups and entrepreneurs through rolling basis or by open innovation challenges.


The Metrics based screening will be done by internal committee. Startups with prior technology, innovation, IP and Patents shall be prioritized.

Internal Pitch

Participants have to go through internal pitch evaluation session in front of the internal Incubator Seed Management Committee (ISMC)

Demo Day

The startups selected in R3 will have to pitch Infront of the external expert committee consist of Investors, VC Firms and External ISMC.


Startups recommended by Incubator Seed Management Committee and Demo Day panel will be funded through Grant, Equity or loan of upto 50L.

Investment Opportunity

We also invite your support in terms of potential investment opportunities in the showcased startups. We also extend an invitation for your support regarding potential investment opportunities in the showcased startups. We are pleased to mention that we are open to exploring joint investment prospects.

Jury Member / Panel Member

We would like your support as a jury member to finalise the startups, and help us to decide on the quantum of funds that may be invested in them.

Collaborative Opportunities

Discussion / MoU / SoI to support and enable deep-tech-focused startups and to launch initiatives at SAMRIDHI.

Potential Investment Opportunities

We are open to exploring joint investment prospects in startups that align with your vision, investment thesis and show promising potential. Investment models can be discussed together if you identify any startups during the pitching sessions that capture your interest.

Support in Outreach / Networking

To share in your wide network, communities, social media and recommendations for startups to Pitch / Exhibit.

General Terms 

1.Start-ups working in the Water and sanitation (WASH) including waste management sector that have a product/prototype ready to be taken to the market or need support in improving and scaling the product.
2. Start-ups that have executed at least one commercial Pilot will be eligible
3. Startups no more than 5 years old will be eligible for this program
4. Women founders are encouraged to apply for this program.
5. The entity should be registered in India
6. A business entity/startup that is registered as a Pvt. Ltd. or Limited Liability Partnership or Partnership would be considered and would be eligible to apply for this program.

7.  Let’s collaborate and explore mutually beneficial investment avenues to drive the success of these startups and foster innovation in the industry. For the benefits of the SWACH focus startups, we have put together a corpus of 2.5 Cr INR fund to support 12 final shortlisted startups, with a cap of 25 Lakh max, depending on various factors, including requirement, stage, patent, product, revenue, market, team etc during the Conclave.

Partnership Opportunity

Startup and Academic

₹ 05 L


₹ 20 L


₹ 30 L

Title Sponsorship

₹ 50 L

For Partnership write to

Mukesh Kestwal ( | Dr Radhika Trikha (