AI for Sales and Marketing - IIT Ropar TIF (AWaDH)

Course Introduction

The AI for Sales and Marketing Executive Certificate Program is a practical, industry-aligned learning initiative designed to equip professionals with applied Artificial Intelligence capabilities across modern sales and marketing functions. Developed and delivered under the academic leadership of Indian Institute of Technology Ropar, the program enables participants to transform business data into actionable insights, intelligent automation, and measurable growth outcomes.

The curriculum is carefully contextualized for the Indian business ecosystem, including manufacturing organizations, MSMEs, B2B and B2C enterprises, and consumer-focused industries. With a business-first and tool-driven approach, the program ensures participants can confidently apply AI concepts without any prior coding or data science background.

Program Snapshot

Duration
3 Months (12 Weeks)

Modules
5

Level
Beginner to Intermediate

Mode
Hybrid (Online + Hands-on Labs)

Target Audience

Sales Managers & Business Development Leaders
Marketing & Growth Professionals
Entrepreneurs & Founders
Final-year MBA Students
Business & Management Faculty

Tools Covered

Excel with AI add-ins (Copilot / GPT) ChatGPT Power BI n8n Google Sheets with Gemini Canva AI NotebookLM

What the Program Teaches

Module 1: Foundations of AI in Sales and Marketing AI applications in customer acquisition, lead scoring, pricing intelligence, content personalization, campaign optimization, ethical AI usage, and real-world limitations.

Module 2: AI in Customer Acquisition and Lead Management AI-assisted lead identification, prioritization, conversion forecasting, CRM automation, and pipeline visualization.

Module 3: AI in Customer Segmentation and Campaign Optimization Customer clustering, predictive campaign analysis, personalization, A/B testing, engagement analysis, and ROI optimization.

Module 4: AI for Sales Forecasting, Pricing, and Customer Retention Sales forecasting, pricing optimization, churn analysis, and ethical personalization.

Module 5: Capstone Project AI dashboards, marketing assistants, predictive planners, and forecasting systems.

Learning Approach & Evaluation

Case Studies – 30%
Tool Demonstrations – 30%
Capstone Project – 40%

Key deliverables include AI-enabled Excel models, Power BI dashboards, and automated workflows using AI agents.

Program Outcomes

Confidently apply AI across sales and marketing functions
Automate workflows and decision-making
Improve forecasting accuracy and pipeline visibility
Enhance customer targeting and retention
Lead AI-driven growth initiatives